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About us
sfaFinity, Inc. is a team of talented individuals dedicated to combining experience and wisdom with innovation and creativity in forging new standards empowering small business enterprises with hosted CRM, consulting and services at an affordable cost.

Every day reveals new challenges and opportunities that increases the complexity of sales and marketing. Market and lead information has to be managed, disseminated and acted upon by your sales, marketing and business development team, many of whom are located in geographically distant locations in the US and worldwide locations. The requirements of a CRM system for your enterprise may sometimes be as complex as a Fortune 1000 enterprise. It is no longer sufficient to address these from a "patch" mentality as that would be like applying a band-aid to a growing open wound. Solution providers that are too married to older technology and older schools of thought find it difficult to truly address the complex demands of a global market without invalidating their own outdated solutions in the process.

It is not enough to have an hosted CRM provider or systems that are based on legacy architectures that force you into business processes that are alien to you. Your enterprise needs a CRM solution that is thought thoroughly from the ground up and experienced from the top down.

Every generation produces a paradigm shift that fundamentally changes the way we think and the way we live. The Webster Dictionary describes the word "epiphany" as "an intuitive grasp of reality through something (as an event) usually simple and striking." We at sfaFinity are founded on an epiphany that enterprise CRM must be "plug n work", easy to use, yet have features and functionality with no limitations, be easily managed and cost-effective.

Executive management
SFAfinity is a fast-growing startup company based in California's Silicon Valley. Founded by two entrepreneurs with years of experience in software design, development, marketing and sales in the US and International markets, SFAfinity combines the spirit of Silicon Valley and the global outlook and vision of the founders.

Dr. M. A. Sridhar, Founder and CEO: Dr. Sridhar has been involved in software-related research and development for over 25 years. As a faculty member of the Computer Science Department at the University of South Carolina, he conducted research on algorithm design, graph models for networks, programming languages, and object-oriented systems, largely funded by the U.S. National Science Foundation. He is the author of a book on C++ application development, and he has published numerous research papers in major technical journals. He is also the author of seven patents relating to sfaFinity's web application platform. Dr. Sridhar has consulted extensively for AT&T, NCR, Hewlett-Packard, and Robert Half International, on object-oriented and web-focused application architectures. He has a masters degree from the School of Automation, Indian Institute of Science, and a Ph.D. from the University of Wisconsin, Madison.

Dr. Sridhar is the inventor and designer of the SFAfinity web development platform and continues to provide innovative technologies and enhancements to SFAfinity's products and services.

Mr. Norman Dutt, Co-Founder and COO: Mr. Dutt holds a Bachelor's degree in Engineering with a post-graduate diploma from the Indian Institute of Foreign Trade, New Delhi. He brings wide-ranging international experience in engineering, marketing and sales, acquired over 25 years in the Arabian Gulf, with Raytheon and other based companies. Designer of the SFCRM applicance, Mr. Dutt combines business, technology and entreprenurial savvy in delivering innovative business sofware products and services exclusively using Channel partners in the US and the rest of the world.

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